Teaming up to produce content you can use
Would you like to communicate your message and mission to a growing audience, raising awareness of your organization and what it has to offer? As a writer, editor, producer or consultant, I can work with you to understand your goals and produce great content in text, image, and video while working as interactively or independently as fits your situation.
My experience covers a wide range, beginning as editor of Sailing World, where I learned to develop stories for those who sailed on wide oceans and small lakes. At Cruising World, I learned the power of narrative and image to feed our readers’ dreams of sailing to far-off lands and giving them the knowledge to rebuild the engine along the way.
While editorial director at boats.com, YachtWorld and Boat Trader, we built an unmatched library of text and video reviews and “first looks” that complemented more than 100,000 boats for sale on each website. Our how-to stories were increasingly optimized for search engine rankings and organically delivered to hundreds of thousands of qualified visitors to the sites each month.
Examples of recent collaborative works include an award-winning video boat review, producing aspirational videos for a boat dealership to highlight the cruising lifestyle for potential buyers; writing a white paper for an Agile coaching consultancy about the difference their training made when students returned to their jobs; and managing a bold website launch for a church whose leaders were ready to throw open their doors to the community. And given the opportunity, I always enjoy writing about sailboat racing and how to improve.
For a period I wrote a series of columns on leadership for Soundings Trade Only. Here are samples:
Strategy and adjusting the course
Building a team on culture and character
Practice and the path to mastery
A boating attitude in the workplace
Leadership from generation to generation
See my blog page for examples of the monthly letter I started about Leadership.
And here is a fun story on Boats That Point to the Future of Boating.
If you have a content project you’d like to discuss, please use this contact form.
what clients say
I have been working with John for over two years and have benefited greatly from his insights, experience and guidance while working through key decisions. He’s a great sounding board and helps clarify focus on key issues while keeping me on task and on schedule when it comes to managing the many projects on my plate. His outside, objective perspective has really helped distill the key issues and transform them into concrete next steps.
J.A., editor/publisher
Most of the pastors that I work with don’t have a business background. John has been an invaluable resource for new church start pastors and those looking to do something new. Being outside of a church setting, John asks just the right questions to help pastors gain insight and move ahead.
C.B, conference minister
“Working with John was a great experience. Having his perspective into my businesses helped tune my focus towards many clearer end goals. He always was on point with what the other sides of the story might be thinking and helped me navigate a more thoughtful course.”
B.F., marine CEO
John S. Burnham 